Who would be the Audience for your media product?
The audience for my media product is a stereotype associated with the rock/metal scene. Judging by the stereotype, it is evident why the predominant colour in my magazine is black. Red is also a colour linked to this group. My magazine is aimed at the mass market so it will actually be bought and read by a large variety of people, this may include readers linked to the emo, scene and Goth sub-cultures.
However, my reader profile matching the average reader of my magazine will be:
Aged between 14 and 25 and will most likely be striving to be unique whilst subconsciously trying to adhere to their chosen genre. Overdrive will be read by men and women but the majority of readers will be male. My reader will most likely wear all black if not mostly black clothing. This links in with the attitudes of the sub-cultures that display this style of dress. Bands that he (my target audience) will listen to will be: Pantera, Slipknot and other outspoken, loud bands. People that buy overdrive are most likely to be musicians themselves though this is not the sole reason for buying it. Other interests of potential buyers will be skating as this ties in with certain areas of rap metal and other similar tastes. This can potentially act then as an advertising space for skating based companies and other distributors such as clothing lines and accessories.
As well as skating and biking etc, the typical overdrive reader is an avid fan of bands to the extent where they will spend a lot of time and money going to gigs to see their favourite artists in the flesh.
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