Secondary research

As secondary research, i found the appropriate media pack concerning the demographic my magazine will be aiming at. This is the media packs for Kerrang! demonstrating the profile of a typical reader:

kerrang! media pack







This media pack used as secondary research helped me fine tune the style that my magazine will employ. kerrang! is a loud and rebellious magazine and the products shown within the magazine match the products that a reader would be interested in buying, the almost obnoxious and unconventional stylings of this music magazine will be partially mirrored into my final draft.